Enduring Earth

Enduring Earth is an ambitious collaboration that works with all stewards of the environment to accelerate and amplify conservation for a more sustainable, prosperous future for people and the planet. The initiative seeks to protect and conserve our ocean, lands, and freshwater and to secure long-term financing for conservation projects that will also help ensure economic diversification and prosperity in communities. Enduring Earth is a collaboration among The Nature Conservancy, The Pew Charitable Trusts, World Wildlife Fund, and ZOMA LAB, the family office of philanthropists Ben and Lucy Ana Walton.

Central to Enduring Earth’s approach is a model known as project finance for permanence (PFP), which secures long-term investment in conservation initiatives by tying sustained funding to tangible, measurable goals encompassing both social and environmental benefits.

Pew is supporting locally led PFP initiatives in Canada and is working with partners to explore durable finance mechanisms in other locations around the world. Globally, our Enduring Earth partners are working with a range of organizations and communities to collaboratively design PFPs with local and national support.

Please visit the Enduring Earth website for more information.